Luxury

Due to the limited quantity of luxury properties and prospective buyers, the listing and sale of luxury real estate may present a unique set of challenges and opportunities.

Buyers

If you are a buyer, Terra Firma can provide you with the best representation and give you options other agents can’t. We have access to off market luxury properties through our extensive network of agents (Keller Williams Luxury and other brokerages), investors, developers, and homeowners.

For example, we are privy to houses that aren’t available to the general public in the most desirable neighborhoods of Bel Air, Beverly Hills, the Bird Streets, Sunset Plaza, Pacific Palisades, Malibu, Santa Monica, Venice, etc. Some of these houses are still under construction so you have the opportunity to work with the seller/builder and hand pick your own finishes and make other changes according to your own tastes and preferences.

Sellers

The team at Terra Firma Realty has the attention to detail, unbound creativity, the right marketing mix, and the network to sell your luxury property fast, and for the best price. Here are some of the ways we set ourselves apart:

  • Large reserves of funds to fully implement expensive marketing strategies at a moment’s notice.
  • Custom multiple-paged booklets, not flyers to highlight the property’s entire list of features.
  • Custom videos complete with actors to sell the lifestyle as well as the property itself.
  • Unconventional advertising and press releases in magazines and newspapers like the Robb Report, Variety, Dream Homes, etc.
  • Staging with the finest original artwork, designer furniture, and exotic cars.
  • Open House events with live entertainment, fully catered, and valet parking services.
  • Private searchable database of individuals with net worth’s of $30,000,000 plus which allows us to target specific high-end buyers according to the offerings of the property.
  • Virtual reality tours that allow foreign buyers to tour the property without having to leave their current abode and make an informed decision to tour in person or write an offer.

These are just a few techniques we can employ to give your property the maximum exposure to the right buyers. At Terra Firma, we give you and your luxury property the “white glove” treatment. We understand high expectations, and it is our goal to exceed them.